Artist Sarah Nimer talks about finding joy, balancing priorities, and creative avenues of self-expression
Tell us about your business. What inspired the idea and when did you start?
While I was stuck looking for inspiration in familiar places like Oman’s diverse nature where I was born and raised, I realised that I had blocked many sources that a big city like Dubai can give you. The shift in my mindset allowed me to get inspired more by music, cinema, pop culture and the loud city life. I needed to express myself through pieces that people do not only enjoy looking at but also interact with.
In a city where every luxury is available, I needed something that gives joy through creativity and function and adds style to a room. My eclectic home decor collection started in September 2019. In a time where trends rise and fall in no time, I wanted to create pieces that were timeless visually and in their functionally.
What advice would you give the younger generation?
Be brave, explore and take it one step at a time. Keep learning and make it work.
How do you cope with the daily stress of your business?
Honestly, I can’t say I have that covered every day. But the days I have my stress levels under control are when I start my day super early, with a to-do list and check off all the boxes. I also treat myself to the sauna every now and then and I find that to be very helpful with stress relief.
What is important to you? Have your priorities changed?
As much as I enjoyed hosting parties and entertaining in general, I realised how time-consuming that was, and that I needed to choose my business over many social activities. My number one priority will always be my daughter and my family, but right after that is my business now.
If you look back at your career, what would you do differently?
Sometimes I wish I believed in myself sooner!
What message would you like to give to women out there?
Invest in yourself and learn when to rest. Resting is not giving up.
