Beauty industry innovator shares salon secrets, top treatments, and timeless trends
Tatiana Vasilieva, founder of TVC Beauty Salon, has redefined the beauty landscape in Dubai. From rigorous staff training to innovative treatments, her vision ensures unmatched quality and elegance. In this exclusive Q&A, she discusses her inspirations, top services, and advice for timeless beauty.
Why did you create TVC?
Creating a space like this has been a dream of mine for such a long time. As women, we go to salons and observe and absorb every detail and once I decided to open my venue I envisioned how I would use what I observed and enhance it.
When did you know you wanted to be in the beauty industry?
Since my early 20’s I’ve been immersed in the world of beauty. When I moved to Dubai, I was upset that many places lacked certain aspects that I felt needed to have a successful beauty salon. I longed for a place where I could find exceptional, skilled and trustworthy professionals. At TVC Beauty Salon, where we have different treatments dedicated to hair, nails and skin, we have a rigorous selection process for our employees. Every member of our team undergoes immense training to meet the highest of standards.
What are your top three treatments?
Body: Relief from swelling endospheres therapy is essential to boost the lymphatic flow and keep the body toned.
Face: Soft Skin which is a delicate peeling to keep the skin smooth and radiant.
Hair: I love the Happy Hair Ritual which treatments transform the hair back to its original roots and stays smooth and silky.
What is a service that you notice people returning to time after time?
From all the popular services, I often see people return for eyelash extensions and lamination for eyebrows. The key is to keep the brows and eyelashes neat, defined, and without the need for heavy makeup.
What are the current beauty trends you see?
In the past, brown eyebrows were less common but now this shade is one of the most popular colour shades requested when colouring eyebrows. More women focus on softer, natural brown tones that complement their overall look and feel.
I also see a large emphasis on health care, and more women opting to find beauty salons that carry a variety of products that are also vegan and clean from harsh chemicals.
Finally, there is a huge shift in women opting for nude or bare nails as opposed to always having colourful polish.
What treatment would you recommend especially to women over 45?
Facial massages! These are amazing and honestly, women of all ages should try it. Facial massages help keep skin healthy and you have the overall feel of fillers without injections. It helps stimulate blood flow and tightens muscles giving your face a chiseled look.
