Getting in shape never looked better!
In the sweltering heat of the Middle East, where temperatures can soar to unbearable heights, finding workout gear that performs and feels good is a challenge. We put in the hours of sweat so you don’t have to. Traditional athletic wear can become heavy, sticky, and uncomfortable, hindering performance and enjoyment. However, two brands have recently emerged in the region, offering innovative solutions designed to keep you cool, comfortable, and confident during your workouts. These brands have recognised the unique demands of the Middle Eastern climate and have developed products specifically tailored to the needs of fitness enthusiasts in the region.
METRO BRAZIL
Staying cool has never been easier, especially in this region with temperatures rising over 60 degrees Celsius when game changer METRO BRAZIL launched in the Middle East.
Made from breathable, hydrophilic fabric, these beauties are made to help you beat the heat. METRO BRAZIL’s Amazon Control Line is a game changer and looks good, blending the vibrant colours of the rainforest with cutting-edge technology.
I loved their waist-supporting, posture-improving, discreet microfiber material that prevents rolling up, which is important when working out.
Each piece I found not only enhances natural curves but also combines elegance making it a truly empowering shapewear experience.
Gymshark
Gymshark, loved by celebrities and royalty alike, has launched its first online store in the Middle East. Introducing a collection that is exclusive to the region, the designs have items translated into Arabic for the first time, even integrating calligraphy into their classic designs. it truly has size inclusivity and is available in sizes ranging from XS-XXL for men and women. It has a diverse range of colours with black, white, charcoal, and chalk green being among their leading staples.
