Why YSL’s Rouge Pur Couture Deserves a Spot in Your Makeup Bag

We tested lipstick that flatters every skin tone across skin tones and textures

When it comes to lipstick, finding the perfect shade that complements your skin tone can feel like a never-ending search. Enter Yves Saint Laurent’s Rouge Pur Couture satin lipstick celebrated for its versatility, hydrating formula, and impeccable finish.

We tested the iconic product on women of various ages, ethnicities, and skin types, and the results were as stunning as the shades themselves.

The Science Behind the Satin
The formula’s secret lies in its nourishing ingredients. Infused with Moroccan tuberose extract and cactus fig flower extract, Rouge Pur Couture doesn’t just add a pop of colour—it pampers your lips with hydration and softness.

For Jessica, who tried Rouge Paradox, it was a bit too soft. “The texture felt buttery like Vaseline and I didn’t find it comfortable, but the colour was gorgeous.”

Tanya, who tested Wild Cinnamon during a full workday, raved about its staying power. “I’ve had it on for over 12 hours, and it’s only slightly lightened after my coffee.”

A Shade for Every Occasion
Iman dazzled in Rusty Orange, Sara wowed in Rouge Paradox, and Alia lit up the room with RM Rouge Muse. These shades enhanced their natural beauty and proved why Rouge Pur Couture has become a go-to choice for women across generations.

“What makes it so easy to wear is that it’s incredibly lightweight,” Sara shared.

Omaira, in Liberated Plum, added, “It goes on so easily and the colour stays pigmented for the whole time. It’s one of my go-to lipsticks for events”

Vegan and Virtuous
In addition to its rich texture and vibrant pigments, the vegan-friendly formula is a major win for beauty enthusiasts seeking cruelty-free options. The inclusion of flower extracts ensures a smooth application while leaving lips feeling moisturised and looking healthy.

The 40 shades across four colour families are available on the YSL Beauty website.