Just Keep Moving

Linda Chambers Cochrane Co-founder of UNDERDOGBOXN and Hybrid Soul gets candid about the value of failure and knowing your worth

What do you consider to be your greatest personal and professional achievements? 
I have always struggled with seeing my own achievements and constantly feel I haven’t done enough. I have had some milestones and memorable moments and can’t single out the professional ones as they are all great at the relevant time. As I grow, the achievements grow too. On a personal level, I would say being able to feel comfortable as myself after a lifetime of struggle. 

What are the keys to creating a profitable business? 
You really have to believe in what you are offering and the story behind your business. People are seeking connection and authenticity and are a lot pickier when choosing brands and services.

What were your biggest business challenges? How did you overcome them? 
I have had multiple businesses over the years – mostly fitness studios, and they were the most difficult only because of my partners. It’s impossible to create a brand and do it well when your business partners are not on the same page or don’t even have the industry knowledge. The easiest but most painful way is to cut those ties. Close down and start again. I have lost all my savings doing this multiple times, but I know each time there was a lesson to be learned. Another challenge is always being asked to “discount” my service rate in the consulting world! This used to make me anxious and want to negotiate to keep clients, but no more! I know my worth and if a client that has come to me for my service can’t see that, then they are not the client for me.

What advice would you give to the younger generation that might want to follow in your footsteps?
Don’t be afraid to go for any ideas you have and don’t be afraid to fail. Failure is the only way to learn and build. Be yourself and never sell out!

How do you cope with the daily stress of managing your business?
Well, my business is all about helping others manage their own stress! I like to move my body; exercise is something I can’t live without. Of course, I practice what I preach and attend and practice meditation and breathwork. But sometimes a good burger or a bar of chocolate works wonders too.

How does social media make you feel in general? 
I have a love-hate relationship with social media. It enables me to connect with others and advertise my services. I love that I’m able to stay in touch with people and learn a lot on these platforms too. I hate the fact that social media has put too much pressure on us. The comparisons, the insecurities, the editing and photoshopping – the FOMO and all the rest. I’m just happy that I’m at a stage where I catch myself when I feel this way and remind myself it’s not real.

Do you feel that magazines, brands and PR agencies lack new diversity in this region? Do you feel you are included and represented
They do lack diversity and have become boring. They all jump on the same trends at the same time. I don’t feel included or represented at all, I’m sad to say.

What message would you like to give to women out there?
It’s hard being a human, never mind being a woman. Just believe that what you genuinely hold in your heart is what matters the most and when you believe that nothing can bring you down.